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Improving Conversion After the Add-To-Cart « Get Elastic Ecommerce Blog
It’s a bit blurry in the screenshot, but the calls to action are stacked (groan), and given equal “weight” (size, color and prominence). The top button says “keep shopping,” the bottom “shopping bag.” The product page’s content and cross-sells compete with the calls to action, and they appear to get no action from eyeballs. Check [...]
Creative Use Of Video in Web Design: Background Videos – Smashing Magazine
The performance of a website including a background video depends significantly on the speed of the user’s internet connection. Video backgrounds certainly do not fit in every setting; they wouldn’t be meaningful in online magazines or blogs. However, they can work really well in entertainment and certain corporate settings which are supposed to communicate artistic [...]
Volkside | Introducing Wirify: The web as wireframes
Wirify is a bookmarklet that lets you turn any web page into a wireframe in one click. It’s lightweight and works in many modern browsers. To use Wirify drag the link below to your Bookmarks toolbar (or right-click > Add to Favorites in IE): Wirify by Volkside Then go to your favourite web page and [...]
5 Predictions for Online Data In 2011
Summary In the midst of all the data-driven innovation we are seeing, this will be also the year of separating the non-trivial from the trivial. It’s one thing to acquire terabytes of data, and it’s quite another to cleanse, disambiguate and mobilize that data in service of real-time insights into markets young and old. The [...]
The Best HTML5 Game Yet: A Threat To Flash? | ConceivablyTech
HTML5 game: Pirates Love Daisies The game “Pirates Love Daisies” was developed by Grant Skinner for Microsoft’s Internet Explorer team. Skinner usually develops Flash applications and is, in fact, among the most prominent Flash developers on the planet. This time, however, Microsoft asked him to work with HTML5 and only HTML5. The result is a [...]
Persuasion Triggers in Web Design – Smashing Magazine
Cognitive biases like these play a significant role in the way we make decisions so it’s not surprising that people are now examining these biases to see how to exploit them in the design of web sites. I’m going to use the term ‘persuasion architects’ to describe designers who knowingly use these techniques to influence [...]
Google’s Instant Preview May Just Shake Up Web Design Forever | Fast Company
As pointed out by Wired,the feature works on slower connections, so that users who most need a greater degree of precision in their searches–that is, those with, say dial-up connections, whose every click can cost precious time–will get it. Hence no messing around for hours, trying to find the information one’s after. Sweet for users, [...]
In web #analytics, everything is relative | Internet Marketing Strategy: Conversation Marketing
In web analytics, it’s best to focus on your own data and on improving. Use yourself as the benchmark. This is your best strategy for two reasons: Lack of accurate benchmarks Accurate, internet- or industry-wide data on keyword searches, or competitors, or just about anything else, is scarce. Non-existent, really. ‘Panel’-based statistics like Compete.com (which [...]
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