HoloDesk is a novel interactive system combining an optical see through display and Kinect camera to create the illusion that users are directly interacting with 3D graphics. A virtual image of a 3D scene is rendered through a half silvered mirror and spatially aligned with the real-world for the viewer. Users easily reach into an interaction volume displaying [...]
A Pepsi TV spot integrated mobile at the end NEW YORK – Survey results presented at the Yahoo Connect Forum prove that consumers are multitasking while watching television programs, with 80 percent engaging with their mobile device while watching TV. The “Mobile Multitasking” presentation highlighted that commercial time on TV is mobile primetime. Twenty-five percent [...]
Creating the digital wallet, both on the mobile and web platforms, is no easy task. Visa has a name for itself in the credit card industry but the fact is that the brand still has to attach innovation to itself in order for people to take these products seriously. Perhaps that’s one of the reasons [...]
Founder Cameron McCaddon, who previously worked in casual and online gaming, said the startup wanted to make sure from the beginning that it would be “really, really easy to use.” Hence the drag-and-drop interface. But if a user wanted to get more creative in building an interactive storyline, Flixmaster offers more advanced customization if needed. [...]
New York agency Droga5 continued its hot streak at the Cannes International Festival of Creativity with big wins for its Bing/Jay-Z “Decoded” campaign in the key Titanium/Integrated Lions category. The campaign won the Integrated Grand Prix and nabbed a Titanium Lion, winning over a jury that was “looking for the bravest idea.” Jury chair Bob Scarpelli, the chairman of [...]