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There are many home page focal points that put their call to action buttons in the bottom left area. This is the weak fallow area that users pay the least attention to. Users may sweep their eyes across your call to action button, but they won’t fixate on it for long. When the user finishes [...]
Some key points: Kids consume a heck of a lot of media–and more all the time. Basically, if kids are awake, they’re consuming media. And, increasingly, they’re consuming multiple forms of media at the same time. Kids’ print media consumption is tiny and falling. Kids’ digital media consumption is going through the roof. No big [...]
The checkout process is a popular area of your site to test, and for good reason. When a visitor has added items to cart and clicks the “proceed to checkout” button, it’s a good indication of purchase intent! But often carts are abandoned early in the process – even at the login screen. Your design [...]
So you’ve got a website, but do you know whether it’s usable or not? The answer to this question can make the difference between a successful site and one that’s just ignored. Go through this checklist to make sure your site is up to snuff. Do you answer your user’s questions?: Users visit a site [...]
Reset expectations about typing. Typing is so commonplace these days, we barely think about it. But no matter how speedy someone is on a mobile keyboard, it is always easier to select text on a touch device than it is to type it. Before you add a text field ask yourself: is this absolutely necessary? [...]
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