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Your Social Game TV Season on Facebook

Dexter: Slice of Life - Unlike many of the TV tie-in games on Facebook, Ecko Code’s Dexter: Slice of Life stands apart from the field, thanks to its stealthy gameplay and close ties to the TV show. Each Monday the Facebook game updates with new content based on the episodes that aired on Sunday night, allowing players not [...]

#Razorfish exec: Integrate #mobile ads into #TV media buys – Mobile Marketer – #Advertising

By Can Koklu ⋅ 06/10/2011 ⋅ Post a comment

A Pepsi TV spot integrated mobile at the end NEW YORK – Survey results presented at the Yahoo Connect Forum prove that consumers are multitasking while watching television programs, with 80 percent engaging with their mobile device while watching TV. The “Mobile Multitasking” presentation highlighted that commercial time on TV is mobile primetime. Twenty-five percent [...]

#iPad users spend most time in front of TV

By Can Koklu ⋅ 23/05/2011 ⋅ Post a comment

A new study by Nielsen reveals where people are using their iPads, and it’s even more evidence that tablets are natural “second screen” devices in front of TV. via: lostremote Related articles iPads Are Mingling With TVs, While Kindles Get Busy In The Bedroom: Study (fastcompany.com) Nielsen finds 70% of tablets used while watching TV [...]

How Kids Consume Media

By Can Koklu ⋅ 11/04/2011 ⋅ Post a comment

Some key points: Kids consume a heck of a lot of media–and more all the time. Basically, if kids are awake, they’re consuming media. And, increasingly, they’re consuming multiple forms of media at the same time. Kids’ print media consumption is tiny and falling. Kids’ digital media consumption is going through the roof. No big [...]

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