A Pepsi TV spot integrated mobile at the end NEW YORK – Survey results presented at the Yahoo Connect Forum prove that consumers are multitasking while watching television programs, with 80 percent engaging with their mobile device while watching TV. The “Mobile Multitasking” presentation highlighted that commercial time on TV is mobile primetime. Twenty-five percent [...]
A new study by Nielsen reveals where people are using their iPads, and it’s even more evidence that tablets are natural “second screen” devices in front of TV. via: lostremote Related articles iPads Are Mingling With TVs, While Kindles Get Busy In The Bedroom: Study (fastcompany.com) Nielsen finds 70% of tablets used while watching TV [...]
Some key points: Kids consume a heck of a lot of media–and more all the time. Basically, if kids are awake, they’re consuming media. And, increasingly, they’re consuming multiple forms of media at the same time. Kids’ print media consumption is tiny and falling. Kids’ digital media consumption is going through the roof. No big [...]