Mobile_2.0_How_a_“New_Wave”_in_Mobile_is_Driving_Performance.pdf Download this file Mobile_Advertising_What’s_Working,_What’s_Not_and_Why_this_Year_is_Breakout.pdf Download this file Mobile_Commerce_Why_a_Mobile_Store_is_Key_to_Continued_Loyalty_to_the_Retail_Brand_and_its_Outsized_Influence_on_Multichannel_Sales.pdf Download this file SMS_How_the_Workhorse_of_Mobile_is_Transforming_CRMDatabase_Marketing_and_Store-Based_Retail.pdf Download this file The original article with a couple of more presentations are here: http://www.mobilemarketer.com/cms/news/content/9160.html
mobilemegatrends2011visionmobile-110209095522-phpapp01.pdf Download this file via slideshare.net
Ever-improving networks and a big hardware announcement that will send handset prices plummeting both point to smartphone growth in 2011 that could totally eclipse anything we’ve seen before. Smartphones have been growing at an unbelievable clip over the past year but they still account for only around a third of all phones in the US [...]
Summary In the midst of all the data-driven innovation we are seeing, this will be also the year of separating the non-trivial from the trivial. It’s one thing to acquire terabytes of data, and it’s quite another to cleanse, disambiguate and mobilize that data in service of real-time insights into markets young and old. The [...]
Propelling businesses and brands to the future first is the focal point of our work at Euro RSCG Worldwide – and the promise we make to our clients. To that end, we have made Prosumers an ongoing focus over the past decade. Who are Prosumers? They are the men and women who are influencing markets [...]