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testing

This tag is associated with 6 posts

#Shopping Cart Page #Checklist: 16 Things I Look For « Get Elastic #Ecommerce Blog

Last week in Checkout Optimization: Are You Testing The Wrong Thing?, we looked at the top reasons customers report why they abandoned their last shopping cart. You’ll recall the top reasons had nothing to do with web usability and design, but the customer’s willingness to complete the purchase at that given time – including “sticker [...]

Checkout #Optimization: Are You #Testing The Wrong Thing? « Get Elastic #Ecommerce Blog

By Can Koklu ⋅ 27/04/2011 ⋅ Post a comment

According to Forrester Research, only 11% of consumers report their last abandoned cart was due to a long or confusing checkout. Only 12% believed the site was asking too much information, only 14% were unwilling to register with a site.* The most common reasons customers bailed boiled down to “sticker shock” (due to high shipping [...]

Multivariate Testing 101: A Scientific Method Of Optimizing Design – Smashing Magazine

By Can Koklu ⋅ 04/04/2011 ⋅ Post a comment

Do’s And Don’ts I have observed hundreds of multivariate tests, and I have seen many people make the same mistakes. Here is some practical advice, direct from my experience. Don’ts Don’t include a lot of sections in the test. Every section you add effectively doubles the number of combinations to test. For example, if you’re [...]

Testing Checkout Sign-In Pages: Inspiration Gallery « Get Elastic Ecommerce Blog

By Can Koklu ⋅ 28/03/2011 ⋅ Post a comment

The checkout process is a popular area of your site to test, and for good reason. When a visitor has added items to cart and clicks the “proceed to checkout” button, it’s a good indication of purchase intent! But often carts are abandoned early in the process – even at the login screen. Your design [...]

Benchmarking digital marketing Presentation > Smart Insights Digital Marketing

By Can Koklu ⋅ 23/02/2011 ⋅ Post a comment

View more presentations from Dave Chaffey. Why benchmarking your online capabilities matters I believe that external and internal benchmarking of your digital marketing capabilities is important for managers reviewing their online strategy since it answers these types of questions: Are we effective+efficient in our digital marketing? What is the “size of the prize” – are [...]

Landing Page Best Practices: the definitive guide #infographic – Visual Website Optimizer Blog

By Can Koklu ⋅ 16/02/2011 ⋅ Post a comment

Importance of Landing Pages How important are landing pages for paid marketing? Why can’t a company simply redirect traffic to its homepage? What is the actual purpose of landing pages? Landing pages are critical for any promotion specific marketing – but in particular for paid marketing where a measured ROI is essential to your success [...]

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