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targeting

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Opportunities in #targeting and engagement to attract new #mobile advertisers: #report – Mobile Marketer – #Advertising

AdMob is tracking 150 million unique visitors per month in 2010 compared with less than 90 million in 2009. Inmobi’s monthly unique visitors jumped from a few million in 2009 to over 90 million in 2010. Jumptap, Millennial Media and Mojiva also all saw significant increases. Peugeot uses location-based ads in France. Looking ahead, location-based [...]

#Facebook Tests Optional Broad Interest Category and Family Status #Targeting

By Can Koklu ⋅ 28/04/2011 ⋅ Post a comment

Facebook has made several new self-serve ad targeting options available to a test group of users, including family status such as “Parents”, “Engaged (< 6 months)”, or “Newlywed (< 1 year)”, as well as “Has birthday in < 1 week”. Those in the test group have the option to target ads to broad categories of [...]

Benchmarking digital marketing Presentation > Smart Insights Digital Marketing

By Can Koklu ⋅ 23/02/2011 ⋅ Post a comment

View more presentations from Dave Chaffey. Why benchmarking your online capabilities matters I believe that external and internal benchmarking of your digital marketing capabilities is important for managers reviewing their online strategy since it answers these types of questions: Are we effective+efficient in our digital marketing? What is the “size of the prize” – are [...]

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