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strategy
The Case for Humor in Marketing | Inc.com
Humor establishes rapport – Almost all people love to laugh. Non-offensive jokes can easily establish likeability and trust. A joke related to a difficult situation can disarm a prospect or client when delivering “tough medicine.” Relationships are often built on experiences of shared humor. People do business with people they like, and if they smile [...]
How to thrive in chaos: This Is Generation Flux (quote from FastCo)
A great quote from a Fast Company article.. Despite recession, currency crises, and tremors of financial instability, the pace of disruption is roaring ahead. The frictionless spread of information and the expansion of personal, corporate, and global networks have plenty of room to run. And here’s the conundrum: When businesspeople search for the right forecast–the [...]
Mark Cuban’s 12 Rules for Startups – Entrepreneur.com
Don’t start a company unless it’s an obsession and something you love. If you have an exit strategy, it’s not an obsession. Hire people who you think will love working there. Sales Cure All. Know how your company will make money and how you will actually make sales. Know your core competencies and focus on [...]
10 Secrets of Successful Leaders
Leadership is one of the areas that many entrepreneurs tend to overlook, according leadership coach John C. Maxwell, whose books include The 21 Irrefutable Laws of Leadership (Thomas Nelson, 1998) and Developing the Leader Within You (Thomas Nelson, 1993). “You work hard to develop your product or service. You fight to solve your financial issues. You go out and [...]
16 Ways To Jump-Start Your Organization’s Creativity | Psychology Today
Simply put, the key to increasing creativity in any organization is to make it start acting like a creative organization. Suppose you wanted to be an artist: You would begin behaving like an artist by painting every day. You may not become another Vincent Van Gogh, but you’ll become much more of an artist than [...]
The fight gets technical: mobile apps vs. mobile sites | Econsultancy
To cover all bases, it is important to recognise that consumers are not using these channels in a mutually exclusive manner. They are using both native applications and browser-based apps, so the best strategy is to develop both types. The decision to invest in an app or in a mobile website depends on the company’s [...]
Training Secrets From Inside The Googleplex
Every other Friday, the company hosts a “Product Spotlight,” a dial-in conference call which Learning and Development Manager Debbie Newhouse tells Fast Company is run like a Jon Stewart-style “talk show" (well, minus any adult toy-themed spinning wheels). A moderator interviews a product manager about a particular new feature, as sales agents across the country, and around the [...]
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