As businesses get more involved in using social media, they are starting to redo their landing pages, or places where you enter their ecosystems on Facebook, Twitter et al. We were reminded by this post by my colleague Paul Gillin that it could be a good time to brush up on your Facebook Markup Language [...]
Facebook today announced the official launch of Ads API, which allows developers to create tools and services that programmatically create, buy, and manage Facebook ad campaigns. The Ads API had been in limited private beta since late 2009, and has been used by brands via third-party providers to run and optimize multi-million dollar ad campaigns too complex [...]
ComScore recently released a white paper based on the data that shows why brands should focus more on the friends of their fans, and engage the most hardcore users with interactions that will ripple throughout their network’s newsfeed. The data was collected through a massive survey of privacy-flouting Facebookers who volunteered to have their complete Internet [...]
Downloads Internet Strategy Briefing (1.4 MB PDF) Econsultancy’s 46-page Internet Marketing Strategy Briefing, which is is free to download, covers some the most significant online trends and is recommended reading for anyone interested in digital marketing strategy. The report, which includes case studies and examples of best practice, includes sections on customer centricity, channel diversification, data, [...]
So it looks like the financial services industry has got the social commerce bug. Yesterday we covered Amex’s innovative open-graph powered Link-Like-Love rewards program that offers personalized rewards based on Facebook Likes and activity, and today ING bank (Canada) is running a group-buy deal to acquire new customers on dealoftheday.com. via socialcommercetoday.com
Want to sync your Google Plus updates to other social networks, without having to use a browser extension? There’s a new way to do this, called “Agent G,” which is actually a special Google Plus user account. Once configured, you can automatically share your Google Plus updates to the social networks of your choice, just [...]
Nine Secrets of Viral Marketing On Facebook Click rate * share rate = viral index Create an instant emotional response Cater to 100 percent of the population Make me look sexy Amplify my emotions Affiliate with a brand of higher resonance Give stuff away Make a baby with the user Follow the collective conscious via [...]
Today, Google’s own Erica joy has confirmed, that the iOS app has in fact been submitted to Apple for review some time ago. It is now stuck in review and waiting for approval. Erica actually posted it to the public on the Google+ network itself: via 24100.net
