As part of that release, it changed the way it measures how many people use Facebook apps, the most popular of which are, of course, social games. The impact: AllThingsDigital quotes social gaming startup CEO Peter Relan as stating “Everyone lost about a quarter of their users”. Following Facebook’s changes, Relan’s company, Crowdstar, went from [...]
Dexter: Slice of Life - Unlike many of the TV tie-in games on Facebook, Ecko Code’s Dexter: Slice of Life stands apart from the field, thanks to its stealthy gameplay and close ties to the TV show. Each Monday the Facebook game updates with new content based on the episodes that aired on Sunday night, allowing players not [...]
Image via CrunchBase Striving to make everyday business tasks more engaging, a growing number of firms, including International Business Machines Corp. and consulting firm Deloitte Touche Tohmatsu Ltd., are incorporating elements of videogames into the workplace. They’re deploying reward and competitive tactics commonly found in the gaming world to make tasks such as management training, [...]
Don’t take yourself too seriously. Use humor, but ensure that the humor supports your brand. Humor is very personal, and in order for most things to be funny, it will usually push the edges of NSFW (not safe for work) — and if you don’t know that acronym then you should definitely not be judging [...]
Moontoast, one of the leading social commerce platforms working with retailers, publishers, musicians and celebrities has just published a new, useful and insightful e-book on Facebook commerce for brands. It’s most definitely worth a download – from here (free) – as it contains some of the smartest advice we’ve found on f-commerce to date. We think [...]
Image of Foursquare’s board via Fortune While some folks might attribute the rumbling feeling that hit New York this afternoon to a 5.9 earthquake in Virginia, Betabeat now knows better. It was the tectonic reverberations of defeat, as Facebook quietly phased out the Places feature of its mobile app which everyone was screaming for months [...]
by Jenny Ng, Posted Aug 16th 2011 7:15PM These days, many companies are turning to Facebook games as a way of connecting with and building their audience (e.g. Channel 4′s Beauty Town). But one pioneering company, a Turkish bank called Akbank, is really throwing themselves into their official Facebook page. As of this writing, Akbank’s [...]
In order to opt out of social advertising, the LinkedIn user has to take four steps to escape third-party advertisements: Hover over the user name in the top right hand corner of any LinkedIn page and click ‘Settings’. On the Settings page, click ‘Account’. On the Account tab, click ‘Manage Social Advertising’. Uncheck the box next to “LinkedIn [...]
A big secret of Facebook marketing is that it is easy and cheap to drive promotions using ads targeted only at your fans that link to landing tabs that deliver the offer and encourage fans to share to their newsfeed. A brand on Facebook should be like a casual friend or neighbor and not try [...]
