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40% of Tablet and Smartphone Owners Use Them While Watching TV | Nielsen Wire
Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV, while only 14 percent of eReader owners said they watched TV while using their device every day. via 40% of Tablet and Smartphone Owners Use Them While Watching TV | Nielsen Wire. Related articles It’s Not Just [...]
Gartner’s Hype Cycle places #NFC at ‘Peak of Inflated Expectations’ • NFC World
ON TOP OF THE WORLD? Gartner puts NFC payments right at the top of its hype curve, facing an uncomfortable slide into consumer and industry disillusionment. Hold on tight! Click to enlarge. “Mobile technologies continue to be part of most of our clients’ short- and long-range plans and are present on this Hype Cycle in [...]
#QR Codes Going Mainstream
According to the research, almost 40 per cent of consumers are now familiar with the interactive matrix barcodes. Across all age groups 12 per cent of consumers have successfully scanned a QR code with their mobile phone and accessed the information it contained. This figure increases to 20 per cent among 18 – 24 year [...]
#iPad users spend most time in front of TV
A new study by Nielsen reveals where people are using their iPads, and it’s even more evidence that tablets are natural “second screen” devices in front of TV. via: lostremote Related articles iPads Are Mingling With TVs, While Kindles Get Busy In The Bedroom: Study (fastcompany.com) Nielsen finds 70% of tablets used while watching TV [...]
Opportunities in #targeting and engagement to attract new #mobile advertisers: #report – Mobile Marketer – #Advertising
AdMob is tracking 150 million unique visitors per month in 2010 compared with less than 90 million in 2009. Inmobi’s monthly unique visitors jumped from a few million in 2009 to over 90 million in 2010. Jumptap, Millennial Media and Mojiva also all saw significant increases. Peugeot uses location-based ads in France. Looking ahead, location-based [...]
Facebook Takes 31.2% of the U.S. Ad Display Market [REPORT]
The latest numbers are proof, if anyone needed it, that Facebook’s advertising business is off to a running start in 2011. Facebook’s dominance in the market has prompted it to raise its ad unit prices by 40% according to one report while another speculated that the company’s IPO could be in the $100 billion range [...]
How Kids Consume Media
Some key points: Kids consume a heck of a lot of media–and more all the time. Basically, if kids are awake, they’re consuming media. And, increasingly, they’re consuming multiple forms of media at the same time. Kids’ print media consumption is tiny and falling. Kids’ digital media consumption is going through the roof. No big [...]
80% of Children Under Age 5 Use the Internet [STATS]
Nearly 80% of children between the ages of 0 and 5 use the Internet on at least a weekly basis in the United States, according to a report released Monday from education non-profit organizations Joan Ganz Cooney Center and Sesame Workshop. The report, which was assembled using data from seven recent studies, indicates that young [...]
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