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In web #analytics, everything is relative | Internet Marketing Strategy: Conversation Marketing

In web analytics, it’s best to focus on your own data and on improving. Use yourself as the benchmark. This is your best strategy for two reasons: Lack of accurate benchmarks Accurate, internet- or industry-wide data on keyword searches, or competitors, or just about anything else, is scarce. Non-existent, really. ‘Panel’-based statistics like Compete.com (which [...]