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multichannel

This tag is associated with 2 posts

#Multichannel: it’s not what it used to be… | Econsultancy #marketing

By ⋅ 01/07/2011 ⋅ Post a comment

Converting a consumer from a browser to a buyer no longer happens on a single channel, it happens across a multi-channel journey. And at each step of the way during this multi-channel journey you will have to make sure that: You deliver what your customer is after at that stage of their user journey, whether [...]

Incorporating #mobile #commerce into a #multichannel #strategy – Mobile Marketer – Columns

By ⋅ 16/05/2011 ⋅ Post a comment

Mobile shopping scenarios that retailers may want to consider include: • Location-based services: Retailers can leverage GPS, Wi-Fi, Bluetooth, RFID or other technologies to detect the shopper’s location with their permission and find the nearest store. Retailers can then offer promotion information or coupons when customers are passing by the store. • Self-scanning: Customers can use the [...]

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