Don’t take yourself too seriously. Use humor, but ensure that the humor supports your brand. Humor is very personal, and in order for most things to be funny, it will usually push the edges of NSFW (not safe for work) — and if you don’t know that acronym then you should definitely not be judging [...]
by Jenny Ng, Posted Aug 16th 2011 7:15PM These days, many companies are turning to Facebook games as a way of connecting with and building their audience (e.g. Channel 4′s Beauty Town). But one pioneering company, a Turkish bank called Akbank, is really throwing themselves into their official Facebook page. As of this writing, Akbank’s [...]
A big secret of Facebook marketing is that it is easy and cheap to drive promotions using ads targeted only at your fans that link to landing tabs that deliver the offer and encourage fans to share to their newsfeed. A brand on Facebook should be like a casual friend or neighbor and not try [...]
As businesses get more involved in using social media, they are starting to redo their landing pages, or places where you enter their ecosystems on Facebook, Twitter et al. We were reminded by this post by my colleague Paul Gillin that it could be a good time to brush up on your Facebook Markup Language [...]
Facebook today announced the official launch of Ads API, which allows developers to create tools and services that programmatically create, buy, and manage Facebook ad campaigns. The Ads API had been in limited private beta since late 2009, and has been used by brands via third-party providers to run and optimize multi-million dollar ad campaigns too complex [...]
ComScore recently released a white paper based on the data that shows why brands should focus more on the friends of their fans, and engage the most hardcore users with interactions that will ripple throughout their network’s newsfeed. The data was collected through a massive survey of privacy-flouting Facebookers who volunteered to have their complete Internet [...]
Nine Secrets of Viral Marketing On Facebook Click rate * share rate = viral index Create an instant emotional response Cater to 100 percent of the population Make me look sexy Amplify my emotions Affiliate with a brand of higher resonance Give stuff away Make a baby with the user Follow the collective conscious via [...]
Converting a consumer from a browser to a buyer no longer happens on a single channel, it happens across a multi-channel journey. And at each step of the way during this multi-channel journey you will have to make sure that: You deliver what your customer is after at that stage of their user journey, whether [...]
via blog.getsatisfaction.com
