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marketing

This tag is associated with 71 posts

Marketers Attempt to Align Online Video and TV Campaigns via @emarketer

By ⋅ 03/05/2012 ⋅ Post a comment

In Q1 2012, when asked how they viewed online video ads vs. TV ads, 62% told DIGIDAY and Adap.TV they viewed online video as a direct complement to TV, while only 10% said it was a replacement for TV. The number of people who viewed online video as a direct complement to TV was up [...]

The Case for Humor in Marketing | Inc.com

By ⋅ 06/03/2012 ⋅ Post a comment

Humor establishes rapport – Almost all people love to laugh. Non-offensive jokes can easily establish likeability and trust. A joke related to a difficult situation can disarm a prospect or client when delivering “tough medicine.”  Relationships are often built on experiences of shared humor. People do business with people they like, and if they smile [...]

eMarketer #Slideshow: Cashing In on #Mobile Shopping

By ⋅ 24/02/2012 ⋅ Post a comment

The best presentation I’ve seen on this topic in a long time… Related articles Chase Invests in Mobile Payments Provider GoPago (paymentsnews.com) Mobile Payments – See the Trees Through the Forest (mmaglobal.com) Mobile Payments to Deliver ‘BOKU’ Bucks with MasterCard Prepaid and PayPass (mobilemarketingwatch.com) Making Sense of Mobile Payments (mobilemarketingmagazine.co.uk)

How to master “in the moment” mobile marketing – iMediaConnection.com

By ⋅ 13/02/2012 ⋅ Post a comment

The mobile medium represents the most powerful mechanism for delivering contextually relevant consumer-brand communications yet experienced in marketing. However, to take advantage of its unique capabilities, successful marketing strategies must evolve beyond the employment of a unidirectional approach to communicating with customers. Hyper-connected consumers seek contextual relevance in their engagements with brands. Their experience is [...]

Can #QR Codes be replaced by “any image”?

By ⋅ 10/02/2012 ⋅ Post a comment

“We believe QR-Codes are belonging to an intermediate technology used for things it was never meant for,” the company writes in a recent blog post. “Despite the enormous media attention QR is getting, it still is not at a level where people are really using it.” Kooaba’s solution? An app called Shortcut that doesn’t relay on odd black and [...]

Rise of the Marketing Technologist (And What It Means For Agencies)

By ⋅ 27/10/2011 ⋅ Post a comment

We are the 5th P: People Brian Solis

By ⋅ 12/10/2011 ⋅ Post a comment

  Part 4 in a series introducing my new book, The End of Business as Usual… It seems that adding the word “social” to any category escalates its importance. From the Social Customer to Social Commerce and from Social Business to Social CRM, the common thread that weaves everything together is people. It is people after [...]

The top 10 most popular Facebook brands by Engagement | The Wall Blog

By ⋅ 11/10/2011 ⋅ One comment

Facebook Top Ten Brand Pages Ranked by “Likes” Coca-Cola: 34,511,504 Starbucks: 25,446,846 Oreo: 23,092,391 Red Bull: 22,427,254 Converse All Star: 20,780,055 Converse: 20,141,021 Skittles: 19,348,317 Playstation: 17,420,065 Pringles: 13,602,128 Victoria’s Secret: 15,343,727 Facebook Top Ten Brand Pages Re-ranked by “Talked About” Starbucks: 508,526 Coca-Cola: 220,867 Victoria’s Secret: 145,125 Skittles: 137,558 Oreo: 114,454 Red Bull: 112,051 [...]

#Ford #Fiestagram competition – #Instagram – #YouTube

By ⋅ 11/10/2011 ⋅ Post a comment

Ford Fiestagram competition – Instagram – YouTube.   So, what is it? To celebrate all the clever technology in the Ford Fiesta, we’ve launched a competition featuring inspiring photos taken on the iPhone with Instagram. There’s a weekly challenge, with a panel of distinguished judges picking the best submitted photo. via: www.facebook.com/fordfiesta Related articles YouTube [...]

Google’ın Gözünden Türkiye Mobil Pazarı Grafikleri ourmobileplanet.com

By ⋅ 05/10/2011 ⋅ Post a comment

Google, İpsos ve MMA ortak çalışması olan ourmobileplanet.com sitesi bugün yayına girdi. Mart-Temmuz 2011 tarihlerinde, akıllı telefon kullanıcıları üzerinde ve n=1.000 sample ile yapılan araştırma sonuçlarını kullanarak kendinize göre grafikler yaratmanız mümkün. Türkiye pazarı ile ilgili çıkarttığım birkaç grafik ve özet birkaç bilgi aşağıda. Akıllı telefonların en az kullanıldığı yerler: okullar ve havaalanları. (Foursquare’de en [...]

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