Part 4 in a series introducing my new book, The End of Business as Usual… It seems that adding the word “social” to any category escalates its importance. From the Social Customer to Social Commerce and from Social Business to Social CRM, the common thread that weaves everything together is people. It is people after [...]
Facebook Top Ten Brand Pages Ranked by “Likes” Coca-Cola: 34,511,504 Starbucks: 25,446,846 Oreo: 23,092,391 Red Bull: 22,427,254 Converse All Star: 20,780,055 Converse: 20,141,021 Skittles: 19,348,317 Playstation: 17,420,065 Pringles: 13,602,128 Victoria’s Secret: 15,343,727 Facebook Top Ten Brand Pages Re-ranked by “Talked About” Starbucks: 508,526 Coca-Cola: 220,867 Victoria’s Secret: 145,125 Skittles: 137,558 Oreo: 114,454 Red Bull: 112,051 [...]
Ford Fiestagram competition – Instagram – YouTube. So, what is it? To celebrate all the clever technology in the Ford Fiesta, we’ve launched a competition featuring inspiring photos taken on the iPhone with Instagram. There’s a weekly challenge, with a panel of distinguished judges picking the best submitted photo. via: www.facebook.com/fordfiesta Related articles YouTube [...]
Google, İpsos ve MMA ortak çalışması olan ourmobileplanet.com sitesi bugün yayına girdi. Mart-Temmuz 2011 tarihlerinde, akıllı telefon kullanıcıları üzerinde ve n=1.000 sample ile yapılan araştırma sonuçlarını kullanarak kendinize göre grafikler yaratmanız mümkün. Türkiye pazarı ile ilgili çıkarttığım birkaç grafik ve özet birkaç bilgi aşağıda. Akıllı telefonların en az kullanıldığı yerler: okullar ve havaalanları. (Foursquare’de en [...]
Don’t take yourself too seriously. Use humor, but ensure that the humor supports your brand. Humor is very personal, and in order for most things to be funny, it will usually push the edges of NSFW (not safe for work) — and if you don’t know that acronym then you should definitely not be judging [...]
by Jenny Ng, Posted Aug 16th 2011 7:15PM These days, many companies are turning to Facebook games as a way of connecting with and building their audience (e.g. Channel 4′s Beauty Town). But one pioneering company, a Turkish bank called Akbank, is really throwing themselves into their official Facebook page. As of this writing, Akbank’s [...]
A big secret of Facebook marketing is that it is easy and cheap to drive promotions using ads targeted only at your fans that link to landing tabs that deliver the offer and encourage fans to share to their newsfeed. A brand on Facebook should be like a casual friend or neighbor and not try [...]
As businesses get more involved in using social media, they are starting to redo their landing pages, or places where you enter their ecosystems on Facebook, Twitter et al. We were reminded by this post by my colleague Paul Gillin that it could be a good time to brush up on your Facebook Markup Language [...]
Facebook today announced the official launch of Ads API, which allows developers to create tools and services that programmatically create, buy, and manage Facebook ad campaigns. The Ads API had been in limited private beta since late 2009, and has been used by brands via third-party providers to run and optimize multi-million dollar ad campaigns too complex [...]
