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This tag is associated with 5 posts

The Future of Advertising will be Integrated | Both Sides of the Table

But the simple facts are: Our attention is all in the stream. As evidenced by the eye-tracking studies – they will remain in the stream. We know that celebrity endorsement works. It has for decades. Celebrities care about their personal brands so will naturally rebuff requests to sponsor inauthentic products. The beauty of social media [...]

10 presentations to help you become a digital planning genius | Econsultancy

By Can Koklu ⋅ 20/04/2011 ⋅ Post a comment

Account Planning in Digital Age What is media planning? The brief in the post digital age Why planners and creatives should become best friends Planning Needs Some Planning Seven Deadly Sins AdAge Digital 2010 6 Foundations of Great Digital Creative The Birth Of A Grand Strategist By Waqar Riaz The future [...]

Benchmarking digital marketing Presentation > Smart Insights Digital Marketing

By Can Koklu ⋅ 23/02/2011 ⋅ Post a comment

View more presentations from Dave Chaffey. Why benchmarking your online capabilities matters I believe that external and internal benchmarking of your digital marketing capabilities is important for managers reviewing their online strategy since it answers these types of questions: Are we effective+efficient in our digital marketing? What is the “size of the prize” – are [...]

95+ Predictions for the Web in 2011

By Can Koklu ⋅ 03/01/2011 ⋅ Post a comment

For the past two weeks, editors and contributing writers at Mashable () have been gazing into our crystal balls to try to discern what’s coming in the next year. Below is a roundup of all of our predictions posts for 2011, covering over 90 topical predictions for what’s in store for the web and social [...]

JWTIntelligence – 10 Trends for 2011 in 2 minutes

By Can Koklu ⋅ 10/12/2010 ⋅ Post a comment

via youtube.com

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