About ten days ago, gossip blog Gawker and its sister sites Gizmodo, Lifehacker and others switched over to a drastic redesign which was met with plenty of jeers. People always complain about design changes, but this time it looks like several of Gawker’s sites actually took a major hit to traffic. According to Quantcast, which [...]
Importance of Landing Pages How important are landing pages for paid marketing? Why can’t a company simply redirect traffic to its homepage? What is the actual purpose of landing pages? Landing pages are critical for any promotion specific marketing – but in particular for paid marketing where a measured ROI is essential to your success [...]
Reset expectations about typing. Typing is so commonplace these days, we barely think about it. But no matter how speedy someone is on a mobile keyboard, it is always easier to select text on a touch device than it is to type it. Before you add a text field ask yourself: is this absolutely necessary? [...]
It’s a bit blurry in the screenshot, but the calls to action are stacked (groan), and given equal “weight” (size, color and prominence). The top button says “keep shopping,” the bottom “shopping bag.” The product page’s content and cross-sells compete with the calls to action, and they appear to get no action from eyeballs. Check [...]
The performance of a website including a background video depends significantly on the speed of the user’s internet connection. Video backgrounds certainly do not fit in every setting; they wouldn’t be meaningful in online magazines or blogs. However, they can work really well in entertainment and certain corporate settings which are supposed to communicate artistic [...]
Wirify is a bookmarklet that lets you turn any web page into a wireframe in one click. It’s lightweight and works in many modern browsers. To use Wirify drag the link below to your Bookmarks toolbar (or right-click > Add to Favorites in IE): Wirify by Volkside Then go to your favourite web page and [...]
HTML5 game: Pirates Love Daisies The game “Pirates Love Daisies” was developed by Grant Skinner for Microsoft’s Internet Explorer team. Skinner usually develops Flash applications and is, in fact, among the most prominent Flash developers on the planet. This time, however, Microsoft asked him to work with HTML5 and only HTML5. The result is a [...]