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10 Super Easy SEO Copywriting Tips for Improved Link Building | SEOmoz
Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which post earned more links? Try 378 to 6. In addition to its visual appeal, the left post was more timely, useful and informative – all [...]
How Good Designers Think – Simon Rucker – The Conversation – Harvard Business Review
Firstly, good designers don’t tend to think about consumers; they think about people and what they want and need. It’s a subtle point, but thinking about people as consumers immediately dehumanizes them and makes it harder to empathize. Secondly, good designers like observing — really looking at what people do rather than simply relying on [...]
Why Users Click Right Call to Actions More Than Left – #UX Movement
There are many home page focal points that put their call to action buttons in the bottom left area. This is the weak fallow area that users pay the least attention to. Users may sweep their eyes across your call to action button, but they won’t fixate on it for long. When the user finishes [...]
Five Ways to Fail at Design – Sohrab Vossoughi – The Conversation – Harvard Business Review
The truth is there’s only so much designers can do on their own to make a company successfully innovative. Companies that misalign their expectations — and many do ignore their own part in becoming more innovative — generally fail. They genuinely want good design, and they want it to impact their bottom line, but they [...]
Multivariate Testing 101: A Scientific Method Of Optimizing Design – Smashing Magazine
Do’s And Don’ts I have observed hundreds of multivariate tests, and I have seen many people make the same mistakes. Here is some practical advice, direct from my experience. Don’ts Don’t include a lot of sections in the test. Every section you add effectively doubles the number of combinations to test. For example, if you’re [...]
Testing Checkout Sign-In Pages: Inspiration Gallery « Get Elastic Ecommerce Blog
The checkout process is a popular area of your site to test, and for good reason. When a visitor has added items to cart and clicks the “proceed to checkout” button, it’s a good indication of purchase intent! But often carts are abandoned early in the process – even at the login screen. Your design [...]
Test your Website: A 57-Point Checklist for Maximum Usability | Virtual Hosting Blog
So you’ve got a website, but do you know whether it’s usable or not? The answer to this question can make the difference between a successful site and one that’s just ignored. Go through this checklist to make sure your site is up to snuff. Do you answer your user’s questions?: Users visit a site [...]
10 Rock Solid Website Layout Examples – Designshack.co.uk
Three Boxes This is probably the most simple layout on the list. In fact, you’ll be tempted to think that it’s far too simple to ever fit your own needs. If this is the case, you’ll be surprised if you really put some thought into how versatile the arrangement really is. The three boxes layout [...]
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