Downloads Internet Strategy Briefing (1.4 MB PDF) Econsultancy’s 46-page Internet Marketing Strategy Briefing, which is is free to download, covers some the most significant online trends and is recommended reading for anyone interested in digital marketing strategy. The report, which includes case studies and examples of best practice, includes sections on customer centricity, channel diversification, data, [...]
Last night Salesforce.com announced version 3.0 of its ServiceCloud product. Today at the Cloudforce event in New York City CEO Marc Benioff revealed more about the new version. Most importantly, ServiceCloud is transforming into a unified communications system for customer support by integrating VOIP and video conferencing technologies – including Apple’s FaceTime. Benioff didn’t specify, [...]
1. Twitter is the most popular social media platform. More Fortune 100 companies are using Twitter than any other social media platform, according to the study. Seventy-seven percent of companies have accounts, up from 65 percent last year. 2. Companies are interacting more on Twitter. Last year, the Burson-Marsteller study noted that while Fortune 100 [...]
“Over the next three years, social CRM will continue its exponential rise, software as a service (SaaS (News – Alert)) will become routine, salesforce.com will reshuffle the market order, and consultants and system integrators will sell their own CRM software,” said Ed Thompson, vice president and distinguished analyst at Gartner. The survey suggested that by 2013, [...]
For the past two weeks, editors and contributing writers at Mashable () have been gazing into our crystal balls to try to discern what’s coming in the next year. Below is a roundup of all of our predictions posts for 2011, covering over 90 topical predictions for what’s in store for the web and social [...]
Here are the most popular posts according to all of you A collection of 50+ enterprise 2.0 case studies and examples- I wasn’t able to find a large collection of E2.0 and collaboration case studies online so I aggregated all the one’s I did find and put them together for easy reference Trends for companies [...]
Only when you are confident in your ability to support the collaborative process should you invest in a full-scale social media effort. I recommend following these simple steps: 1. Listen and respond. You should be listening for signals from social media for needs of existing and potential clients. You want to engage proactively: listening at [...]
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