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This tag is associated with 49 posts

Jobs for Data Scientists Explode Across The Market

By ⋅ 21/07/2011 ⋅ Post a comment

In what’s likely just the beginning of a long-term story, job listings indexed by employment search engine Indeed.com indicate that market demand for data scientists and people capable of working with “big data” took a huge leap over the last year. David Smith of Revolution Analytics performed several related queries and posted the results today [...]

#Multichannel: it’s not what it used to be… | Econsultancy #marketing

By ⋅ 01/07/2011 ⋅ Post a comment

Converting a consumer from a browser to a buyer no longer happens on a single channel, it happens across a multi-channel journey. And at each step of the way during this multi-channel journey you will have to make sure that: You deliver what your customer is after at that stage of their user journey, whether [...]

Guy Kawasaki’s 5-Step Guide to Becoming an Enchanting Authority | Copyblogger

By ⋅ 29/06/2011 ⋅ Post a comment

Guy’s (unofficial) 5 steps to gaining your own stamp of approval from readers and customers: Validation Prognostication Social proof Past performance Personality via copyblogger.com Check out the details and the great quotes at the source..

#Google #Mobile Revenues to Hit $14B in 2015 – Mobile and Wireless – News & Reviews – eWeek.com

By ⋅ 29/06/2011 ⋅ Post a comment

Google (NASDAQ:GOOG) could earn as much as $14 billion from mobile-ad sales in 2015, or nearly half the $29 billion it banked in online ads combined in 2010, according to a financial research firm. via eweek.com

The Seven Performance Metrics that Matter Most – eMarketer

By ⋅ 29/06/2011 ⋅ Post a comment

via emarketer.com

#Data is the new platform, and #social is the intelligence — #Tech News and Analysis

By ⋅ 24/06/2011 ⋅ Post a comment

Michael was on hand to present the Accenture Technology Vision 2011, a cross-industry research project that takes stock of the evolving trends in IT and how they will impact business and society as a whole. The research team looked into 400 hypotheses based on input from scientists, architects and engineers. They found fifty that held [...]

#REPORT: #Facebook Ads Surge Despite Lag In ROI

By ⋅ 03/06/2011 ⋅ Post a comment

Brands are making a big push [on Facebook]. At an effective [cost per impression] that’s well under half as expensive of most TV or glossy magazine buys, brands are seeing that they can easily equal the reach at much more attractive frequency, so it’s becomign the awareness and interest builder of choice. In contrast to [...]

The Internet Is 20% Of Economic Growth

By ⋅ 25/05/2011 ⋅ Post a comment

The whole report is downloadable as a 50-odd page PDF here, but we've pulled out the best charts for you. They're fascinating.  But where it's most striking is how much it contributes to GDP growth: 21% in mature countries, more in the past 5 years than previously. Image: McKinsey Global Institute The Internet has a 3.4% [...]

How Good Designers Think – Simon Rucker – The Conversation – Harvard Business Review

By ⋅ 30/04/2011 ⋅ Post a comment

Firstly, good designers don’t tend to think about consumers; they think about people and what they want and need. It’s a subtle point, but thinking about people as consumers immediately dehumanizes them and makes it harder to empathize. Secondly, good designers like observing — really looking at what people do rather than simply relying on [...]

The Right to Management Competence – Linda Hill & Kent Lineback – Harvard Business Review

By ⋅ 27/04/2011 ⋅ Post a comment

What good management comprises — what bosses do to make their people productive — isn’t really a mystery. We can argue about the exact wording, but the basic elements aren’t in doubt. We’ve summarized them in what we call the “3 Imperatives”: Manage yourself, manage your network, manage your team. In writing about these elements, we’ve [...]

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