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#Facebook Tests Optional Broad Interest Category and Family Status #Targeting

Facebook has made several new self-serve ad targeting options available to a test group of users, including family status such as “Parents”, “Engaged (< 6 months)”, or “Newlywed (< 1 year)”, as well as “Has birthday in < 1 week”. Those in the test group have the option to target ads to broad categories of [...]

Chase Bank Uses QR Code in Homepage Banner (NetBanker)

Here’s the first time I’ve seen a QR code used on a bank homepage. After an animation sequence (below) announcing Chase Bank’s new Android mobile banking app, the final graphic displays a code that Android smartphone users can scan to download the new app. Very clever.   Chase Bank homepage (20 Jan 2011) Landing page (link) [...]

Audi’s interactive web experience that you cannot play… | SkiddMark

Based on the legendary Audi Ski Jump advert of 1987, repeated again with the Audi A6 in 2005, Audi’s creative agency have now reinterpreted the idea in a contemporary style on the 30th anniversary of the quattro® technology. It’s now an interactive web experience. In doing so Audi have created the first banner in the [...]

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