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analytics

This tag is associated with 29 posts

Checkout #Optimization: Are You #Testing The Wrong Thing? « Get Elastic #Ecommerce Blog

By ⋅ 27/04/2011 ⋅ Post a comment

According to Forrester Research, only 11% of consumers report their last abandoned cart was due to a long or confusing checkout. Only 12% believed the site was asking too much information, only 14% were unwilling to register with a site.* The most common reasons customers bailed boiled down to “sticker shock” (due to high shipping [...]

comScore Launches Online Video Measurement Service in Turkey – comScore, Inc

By ⋅ 07/04/2011 ⋅ Post a comment

Facebook Most Popular Online Video Destination in Turkey Social networking site Facebook is not only among the leading web destinations in Turkey, but it also ranked as the most popular destination for online video with 17 million viewers in February 2011. During the month, viewers watched nearly 792 million videos on Facebook, for an average [...]

Multivariate Testing 101: A Scientific Method Of Optimizing Design – Smashing Magazine

By ⋅ 04/04/2011 ⋅ Post a comment

Do’s And Don’ts I have observed hundreds of multivariate tests, and I have seen many people make the same mistakes. Here is some practical advice, direct from my experience. Don’ts Don’t include a lot of sections in the test. Every section you add effectively doubles the number of combinations to test. For example, if you’re [...]

İmamın Ordusu TagCloud Ahmet Şık

By ⋅ 31/03/2011 ⋅ One comment

 Neden toplatıdığı hakkında sorunuz var mı hala?

Salesforce Buys Social Media Monitoring Company Radian6 For $326 Million

By ⋅ 30/03/2011 ⋅ Post a comment

Commented Marc Benioff, chairman and CEO of Salesforce: With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring. We see this as a huge opportunity. Not only will this acquisition accelerate our growth, it will extend the value of all of our offerings. Founded in 2006, Radian6 helps companies monitor the [...]

Testing Checkout Sign-In Pages: Inspiration Gallery « Get Elastic Ecommerce Blog

By ⋅ 28/03/2011 ⋅ Post a comment

The checkout process is a popular area of your site to test, and for good reason. When a visitor has added items to cart and clicks the “proceed to checkout” button, it’s a good indication of purchase intent! But often carts are abandoned early in the process – even at the login screen. Your design [...]

How should a social media report look like? – Socialbakers

By ⋅ 22/03/2011 ⋅ Post a comment

1. Total number of fans Yes, it is an important metrics to follow, although, not the only one. Having a good base of fans is always good for your brand. 2. Stable positive growth Besides number of total fans, you should also take into consideration the daily/weekly/monthly growth of fans on your Page. Is it [...]

Test your Website: A 57-Point Checklist for Maximum Usability | Virtual Hosting Blog

By ⋅ 01/03/2011 ⋅ One comment

So you’ve got a website, but do you know whether it’s usable or not? The answer to this question can make the difference between a successful site and one that’s just ignored. Go through this checklist to make sure your site is up to snuff. Do you answer your user’s questions?: Users visit a site [...]

Benchmarking digital marketing Presentation > Smart Insights Digital Marketing

By ⋅ 23/02/2011 ⋅ Post a comment

View more presentations from Dave Chaffey. Why benchmarking your online capabilities matters I believe that external and internal benchmarking of your digital marketing capabilities is important for managers reviewing their online strategy since it answers these types of questions: Are we effective+efficient in our digital marketing? What is the “size of the prize” – are [...]

Google Opens Up Infographic Tools for Everyone’s Use | Co.Design

By ⋅ 18/02/2011 ⋅ Post a comment

Today, Google has opened up the tools on its Public Data Explorer, so that you can use them to chart any old data set you might have laying around. “If you’re a student or a journalist or a teacher, you can upload your data and get the same visualizations that we have for our own [...]

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