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advertising

This tag is associated with 18 posts

Facebook Takes 31.2% of the U.S. Ad Display Market [REPORT]

By ⋅ 04/05/2011 ⋅ Post a comment

The latest numbers are proof, if anyone needed it, that Facebook’s advertising business is off to a running start in 2011. Facebook’s dominance in the market has prompted it to raise its ad unit prices by 40% according to one report while another speculated that the company’s IPO could be in the $100 billion range [...]

The Future of Advertising will be Integrated | Both Sides of the Table

By ⋅ 02/05/2011 ⋅ Post a comment

But the simple facts are: Our attention is all in the stream. As evidenced by the eye-tracking studies – they will remain in the stream. We know that celebrity endorsement works. It has for decades. Celebrities care about their personal brands so will naturally rebuff requests to sponsor inauthentic products. The beauty of social media [...]

#Facebook Tests Optional Broad Interest Category and Family Status #Targeting

By ⋅ 28/04/2011 ⋅ Post a comment

Facebook has made several new self-serve ad targeting options available to a test group of users, including family status such as “Parents”, “Engaged (< 6 months)”, or “Newlywed (< 1 year)”, as well as “Has birthday in < 1 week”. Those in the test group have the option to target ads to broad categories of [...]

The secret source of better brand engagement – iMediaConnection.com

By ⋅ 27/04/2011 ⋅ Post a comment

The problem with the broadcast model in online videoThe problem with the broadcast model in online video is that, unlike other media, choice is available to consumers in online video. As we saw with the Egyptians, Romans, and American Idol, the broadcast model works in specific contexts, namely where choice isn’t an option. But in [...]

Here’s How To Make Your #Facebook Ad Campaigns Work

By ⋅ 18/02/2011 ⋅ Post a comment

Here’s a few tips on making Facebook ad campaigns work: Fun/entertainment focused campaigns work better than other types of topics; People are more likely to click if they’re older and if they didn’t attend college; People who attended college use their friends as a filter to determine who to click on more than people who [...]

Apple Takes Major Step With “iAd Producer,” But Will It Solve Cost And Creative Issues? | Mobile Marketing Watch

By ⋅ 21/12/2010 ⋅ Post a comment

Apple made a significant announcement today in relation to iAds with the introduction of “iAd Producer,” a Mac App that gives anyone the opportunity to create rich media mobile advertisements for iOS devices. via mobilemarketingwatch.com

Advertising History Is Made — Web Ads Overtook Newspaper Ads in 2010

By ⋅ 21/12/2010 ⋅ Post a comment

Online advertising is up 13.9 percent year over year, according to eMarketer’s data, and it’s set to show annual double-digit growth through 2014, when the market is expected to reach a value of $40.5 billion. Projections for the newspaper industry, which are presented through the end of next year, aren’t as favorable. After hitting a [...]

Advertising Lab: Airport Billboard Tires Kids Pre-Flight

By ⋅ 09/11/2010 ⋅ Post a comment

A slowly rotating signboard for FirstBank in Denver airport  lends a helpful hand to parents before a long flight by wearing down their kids so that they fall asleep sooner on the plane. via adverlab.blogspot.com

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