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#Razorfish exec: Integrate #mobile ads into #TV media buys – Mobile Marketer – #Advertising

A Pepsi TV spot integrated mobile at the end NEW YORK – Survey results presented at the Yahoo Connect Forum prove that consumers are multitasking while watching television programs, with 80 percent engaging with their mobile device while watching TV. The “Mobile Multitasking” presentation highlighted that commercial time on TV is mobile primetime. Twenty-five percent [...]

#Facebook Officially Launches #Ads #API, Opening Efficient Ad Management Tool Development

By Can Koklu ⋅ 02/08/2011 ⋅ Post a comment

Facebook today announced the official launch of Ads API, which allows developers to create tools and services that programmatically create, buy, and manage Facebook ad campaigns. The Ads API had been in limited private beta since late 2009, and has been used by brands via third-party providers to run and optimize multi-million dollar ad campaigns too complex [...]

The Seven Performance Metrics that Matter Most – eMarketer

By Can Koklu ⋅ 29/06/2011 ⋅ Post a comment

via emarketer.com

The History of #Advertising on #Facebook [#INFOGRAPHIC]

By Can Koklu ⋅ 28/06/2011 ⋅ Post a comment

via mashable.com

#REPORT: #Facebook Ads Surge Despite Lag In ROI

By Can Koklu ⋅ 03/06/2011 ⋅ Post a comment

Brands are making a big push [on Facebook]. At an effective [cost per impression] that’s well under half as expensive of most TV or glossy magazine buys, brands are seeing that they can easily equal the reach at much more attractive frequency, so it’s becomign the awareness and interest builder of choice. In contrast to [...]

Heineken – The Invite on Vimeo

By Can Koklu ⋅ 16/05/2011 ⋅ Post a comment

via vimeo.com

Facebook Sponsored Stories Are 46% More Effective Than Standard Facebook Ads

By Can Koklu ⋅ 09/05/2011 ⋅ Post a comment

One Facebook advertising platform provider has found that Sponsored Story ad units have click-through rate that’s 46% higher than standard Facebook ads, according to a post on Inside Facebook. TBG Digital conducted a test over the course of ten days and 2 billion ad impressions, which showed that the Sponsored Story ads performed better in [...]

Opportunities in #targeting and engagement to attract new #mobile advertisers: #report – Mobile Marketer – #Advertising

By Can Koklu ⋅ 06/05/2011 ⋅ Post a comment

AdMob is tracking 150 million unique visitors per month in 2010 compared with less than 90 million in 2009. Inmobi’s monthly unique visitors jumped from a few million in 2009 to over 90 million in 2010. Jumptap, Millennial Media and Mojiva also all saw significant increases. Peugeot uses location-based ads in France. Looking ahead, location-based [...]

Land Rover Windows Media Player Visualization | Land Rover Blog

By Can Koklu ⋅ 05/05/2011 ⋅ Post a comment

If you enjoy playing music on your PC with Windows Media Player (versions 9, 10, or 11) and you love Land Rover than this is something for you! We have teamed up with the World Wide Land Rover team to develop a Windows Media Player Visualization as a free download! You can download the file [...]

Facebook Takes 31.2% of the U.S. Ad Display Market [REPORT]

By Can Koklu ⋅ 04/05/2011 ⋅ Post a comment

The latest numbers are proof, if anyone needed it, that Facebook’s advertising business is off to a running start in 2011. Facebook’s dominance in the market has prompted it to raise its ad unit prices by 40% according to one report while another speculated that the company’s IPO could be in the $100 billion range [...]

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