In Q1 2012, when asked how they viewed online video ads vs. TV ads, 62% told DIGIDAY and Adap.TV they viewed online video as a direct complement to TV, while only 10% said it was a replacement for TV. The number of people who viewed online video as a direct complement to TV was up 6 percentage points from 2011—perhaps indicating that more marketers are becoming comfortable with online video as part of the paid marketing mix.

via: eMarketer

Related articles

• [Infographic] Why Will CMOs Embrace Social Video?(womma.org)

  ---

• eMarketer’s David Hallerman on the Pardoxical State of Online Video(beet.tv)

  ---

• Article: Older Millennials Stream More TV Than Teens(emarketer.com)

  ---

American Idol is giving viewers a way to interact with the show as they are watching via a new partnership with Shazam.

Fans of the show will be use the Shazam application during the show to access a song list with links so viewers can purchase the music for all the performers. Other American Idol content available via the app includes links to the Twitter feeds of people working on the show and other fans, links to official social media channels as well as videos and photos from the show.

via: Mobile Marketer

Related articles

• Social TV Fans Cheer ‘American Idol’ Singer’s Antics During Judge’s Harsh Critique(mashable.com)

  ---

• Shazam Button To Appear On Traditional TV Remotes, As If By Magic(fastcompany.com)

  ---

• Mobile TV Apps Shazam, IntoNow Reveal Super Bowl Plans(techcrunch.com)

  ---

Transcendenz is a system integrated into an object, a pair of glasses. But it’s not the glasses which matter, it’s what’s happening when you’re wearing them. While using Transcendenz, the perception of the world around us is transformed. This transformation aims to reveal an invisible philosophy, hidden behind the everyday world.

via PSFK

Related articles

• Silicon Alley Insider: Google’s X Lab Is Building Real-Life Terminator Glasses (GOOG)(businessinsider.com)

  ---

Humor establishes rapport – Almost all people love to laugh. Non-offensive jokes can easily establish likeability and trust. A joke related to a difficult situation can disarm a prospect or client when delivering “tough medicine.”  Relationships are often built on experiences of shared humor. People do business with people they like, and if they smile and laugh every time you are near they associate you with happiness. Combined with knowledge, humor enhances expertise, demonstrating confidence and strength.

Humor triggers memorability – Many strive to create “AHA! moments” in customer’s minds.  This occurs when one is thinking one way and you turn their head to think another. Those are the very mechanics of a joke punch-line. In our example I suggest a Midwestern state and quickly turn it to a statement of finances. The unexpected wordplay registers in the brain as humor, which triggers endorphins that encode for memory. This is why a childhood joke exists in our repertoire decades after introduction.

Humor creates alignment – A joke is based upon shared experience. Humor works well when there is communal understanding of the issues at hand. By identifying a common problem and creating a punch-line around it, insiders will adopt the punch-line as a trigger representing the issue. So when no one remembers to turn off the lights when leaving, a giant light switch painted on the wall makes people laugh and remember their responsibility without embarrassment.

via The Case for Humor in Marketing | Inc.com.

Related articles

• Pinterest for Video? Chill Completes its Latest Makeover (mashable.com)
• The Cutest, ‘Deadliest’ Fight in All of History [VIDEO] (mashable.com)
• YouTube’s 4 Examples of Great Political Videos (mashable.com)

Takipçi sayılarına göre en fazla takip edilen 10 şirket ise aşağıda.  (Firma adlarına tıklayarak siz de bu şirketleri takip etmeye başlayabilirsiniz)

1. Turkcell: 9,039
2. Turkish Airlines: 6,220
3. Mynet: 5,756
4. Turk Telekom: 4,385
5. Avea: 4,351
6. Garanti Bank: 4,350
7. Akbank: 3,274
8. Istanbul Technical University: 3,271
9. TUBITAK: 2,854
10. Law Firm?? : 2,842  <<– Listede bunun gibi bir item olması, Linkedin’in şirketler için hala büyük bir fırsat olarak beklediğini kanıtlıyor.

Bu arada, eğer eski veya yeni bir Garanti Bankası veya Akbank çalışanıysanız, aşağıdaki gruplara katılmayı unutmayın:

• Garanti Bank Employees & Alumni Group on Linkedin
• Akbank Employees & Alumni Group on Linkedin

RIP Facebook – Social Business is Here [Infographic] | The Outside View Blog

http://theoutsideviewblog.com/2012/02/25/rip-facebook-social-business-is-here-infographic/

Related articles

• Chase Invests in Mobile Payments Provider GoPago (paymentsnews.com)
• Mobile Payments – See the Trees Through the Forest (mmaglobal.com)
• Mobile Payments to Deliver ‘BOKU’ Bucks with MasterCard Prepaid and PayPass (mobilemarketingwatch.com)
• Making Sense of Mobile Payments (mobilemarketingmagazine.co.uk)

The Apple Iphone 3GS gets a Phone. (Photo credit: Ninja M.)

The analyst firm of Ovum, part of the Informa Group, has estimated that operators lost $13.9 billion in SMS revenue in 2011, as a result of their customers using services like Twitter and Facebook to message each other instead of the carriers’ own text messaging services. A separate report from mobile analytics firm Bytemobile has also charted huge growth in the use of social media on mobile — with operators getting virtually no benefit as a result.

via Alert: Social Media Is Eating Into Carrier Revenues, And It’s Only Getting Worse | TechCrunch.

Related articles

• Why Africa has NFC-free mobile payments today, and we’re still waiting(digitaltrends.com)
• Infographic: The Rise of Business SMS(mobilemarketingwatch.com)
• World’s first nanoSIM card to be shown off in Paris next week, 30% smaller than a microSIM(intomobile.com)